Unit 32 assignment 1 Task 1 What are Idents and what are the purpose of them? An ident is a clips that can last between 3 and 30 seconds and is usually shown between Idents have different purposes for TV channels they are as followed: To express channels identity Brand the channel To market and promote the channel (by appealing to the target audience in a way that makes the audience stand out from other channels – as they are in competition Segmentation (break up programming) and provide information to the audience Rebrand the channel keep up to date and on trend and update look for example of rebranding Sponsorship Message – ethos For commercial channels Task 2 Identity Idents are used to show the identity of the channel, for instance the TV channel CBBC has its own identity that being that it is more aimed towards primary school children that are age 6-12, examples of shows that are aimed at 6 years olds is ‘Shaun the sheep’ and a program targeted at...