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Assignment 2 Niche ident: Horror channel ‘Car ident’ The Horror channel is a channel that doesn’t have to work on a remit that is focusing on public service broadcasting so it means that they can focus on profit and then because of this it would mean that they are free to target a specific as they would be aiming for a specific group of people. Another reason is because this is an ident that is for a specific target audience it means that the overall creativity will be severely limited because it will mean that they have to make the idents specific to the audience that they are targeting, which in this case means has to be based around horror, because not having ident that would be relevant will mean that the target audience might be confused about the channel that they have clicked on. The ident is able to relate to the target audience for the channel because the channel is dark and slow in pace which is fitting for a channel that is aimed around horror and this is because wh...
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Unit 32 assignment 1 Task 1 What are Idents and what are the purpose of them? An ident is a clips that can last between 3 and 30 seconds and is usually shown between Idents have different purposes for TV channels they are as followed: To express channels identity Brand the channel To market and promote the channel (by appealing to the target audience in a way that makes the audience stand out from other channels – as they are in competition Segmentation (break up programming) and provide information to the audience Rebrand the channel keep up to date and on trend and update look for example of rebranding Sponsorship Message – ethos For commercial channels Task 2 Identity Idents are used to show the identity of the channel, for instance the TV channel CBBC has its own identity that being that it is more aimed towards primary school children that are age 6-12, examples of shows that are aimed at 6 years olds is ‘Shaun the sheep’ and a program targeted at...
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