Assignment 2
Niche
ident: Horror channel ‘Car ident’
The Horror channel is a channel that doesn’t
have to work on a remit that is focusing on public service broadcasting so it
means that they can focus on profit and then because of this it would mean that
they are free to target a specific as they would be aiming for a specific group
of people.
Another
reason is because this is an ident that is for a specific target audience it
means that the overall creativity will be severely limited because it will mean
that they have to make the idents specific to the audience that they are
targeting, which in this case means has to be based around horror, because not
having ident that would be relevant will mean that the target audience might be
confused about the channel that they have clicked on.
The ident
is able to relate to the target audience for the channel because the channel is
dark and slow in pace which is fitting for a channel that is aimed around
horror and this is because when you watch a horror movie it is usually dark in lighting and .
Looking at
this ident for the horror channel it can be seen as something that is very
basic design and aesthetics to it as you would only have a certain amount of people
that would work on it and this is due to the fact that looking at the ident it
is something that is something that is simple to make and so I would say that
it wouldn’t take a lot of people to make it about 3-5 people and that it is
something that a group of people would be able to make it relatively quickly
when compared to an ident from a mainstream channel which you would expect to
take a relatively long time to make.
Something
that I can also tell from this ident is that this is channel only targeting a
certain audience this it would then imply that the ‘horror’ channel doesn’t have
the same budget than a more mainstream channels would that would be targeting a
wider audience meaning that they would have to have their idents be very simple
so that they are able to work with the limited budget that they have, which in this
case would means having the camera panning to the left to reveal a car that has
its lights on and a door left open while smoke is masking the car and
surrounding area.
A limitation
of this ident is because it is only target a niche audience it means that it is
only able to target people that will fit into that niche audience but a
limitation that they don’t have is being able to drawn in their target audience
as they have made the ident to appeal to them. Another limitation of this ident is that since they are a niche channel it will mean that they will have a smaller budget so it means that they would need to have a more simplistic ident to compensate for the small budget.
Mainstream ident: Channel 4 ‘Race ident’
Looking at the ident for Channel 4 you are able to gather
that this ident is something that is less focused in terms of targeting a
specific audience, than the horror channel’s ident is because Channel 4’s ident
is targeting a wider audience then the horror channel would and this is because
Channel 4 has a remit for public service broadcasting, meaning that they will
have to ensure that their programing is informing, educating and entertaining
the audience so because of this they will need to target the widest possible
audience in order so that they are able to meet that remit.
Another reason that looking at the mise en-scene of it then
it isn’t trying to target a specific group of people as the ident has the
Channel 4’s ‘4’ made to look like it is a sort of robot racing against a group
of cyclists and from that it is hard to tell what the audience this is meant to
be targeting and that it is something that is .
Looking at the overall ident I am able to get that there
would need to be a larger group of people that would need to work on it and
this is because they would need to have a few people about 2-3, working on the
animation of the ‘4’ robot running in the race and eventually stopping to ‘breath’.
The would also need more people working on the camera work, maybe 2-3 people,
as they make use of tracking shot of the people to begin with and then shifting
to the robot about halfway through the ident.
This ident is also something that would have a higher budget
and this is because Channel 4 is a more mainstream channel that get more
viewers than the horror channel does due to channel 4 not targeting a specific and
smaller group of people, in this case people who like horror, so since they
have higher viewers as they are one of our National Broadcasters.
A limitation of this ident is that it is something that is targeting a wider audience means that thy have to make the ident so it is able to appeal to the wider audience and can't focus on a more specific audience like then they can with more targeted idents. Another limitation of this ident is because they are targeting a wide audience and need to make their ident accessible to that wide audience it means that an audience might not be able to gather what type of programming they put out as it is trying to cover that wider target audience.
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